Using Neuroscience to Win Over New Clients
Until now, qualified coaches generally scaled their business with referrals. This is no longer the norm. The market is now saturated with online coaches and competition is fierce.
Finding the right approach to expanding your client portfolio can be challenging. Clients often don’t know what they ultimately want. But they do know that they don’t want to be sold.
Professor Kennedy’s found that coaches seeking to win over new clients tap deeply into the neuroscience of the client journey. This enables coaches to understand the needs of the client throughout the coach selection process.
It’s in the Eyes
By focusing on the client’s neurological needs, forward-thinking coaches and consultants can capture a competitive advantage in their market.
For example, Professor Kennedy found that coaches can identify activity happening in the 42 micro-muscles around the eyes. These types of “brain hacks” equip coaches to identify a client’s unconscious needs. The coach can then address what really matters to the client and focus on the expected experience rather than the selling.
Tools of the Trade
Based on these findings, Kennedy launched a 12-week Neuromarketing Program, The Brain Hack Project. Tested by a group of Marshall Goldsmith certified coaches, the program spurred a 70% increase in client engagement and doubled overall conversion rates.
New Paradigm, New Opportunity
Strategic marketing is, of course, crucial. But by learning to effectively prioritize neurological needs, coaches and consultants can make a practice-changing paradigm shift in how they engage and convert new clients.
Media Contact
Contact Person: Dr. Justin James Kennedy
Email: Send Email
Country: Germany
Website: https://academy.brainhackproject.com/
