Faith Tribe Unveils Its Upcoming Phygital Commerce Platform
Dubai – January 10, 2024 – Faith Tribe Ltd. is announcing a series of new collaborations to mark the launch of its Phygital Commerce Platform. The platform will feature physical and digital fashion creations from our Ambassadors as we onboard activities from our 150+ global beta members. The goal of building an ecosystem of democratic tools for change started with our token community and has grown to a toolkit of solutions for phygital and more sustainable creativity, as well as equitable governance for fashion collaboration. Since our launch, our strategy has focused on providing education and accessible toolkits, including best in class 3D internet tools, paired with real industry support. As we start the new year, we are delighted to announce the upcoming launch of phygital product collaborations with streetwear leader Winston Bartholomew, founder of House of Barth and winner of HBO’s The Hype, and with award winning architect, sculptor and jeweler Nayibe Warchausky. This is the beginning of many multifaceted phygital projects conceived to showcase the power of technology for increased productivity of independent brands and artists.
In 2023, under the leadership of our Chief of Strategy, Andrea Abrams, we launched a website and membership portal. We engaged top level independent designers as our Ambassadors for peer-to-peer learning, launched phygital collaborations during New York and Paris Fashion Weeks, and supported the launch of the first Digital Jewelry Week. Our mission to use blockchain technology for enhanced transparency and fairness continues. Our goal of inclusivity – expanding access for all global fashion creators and promoting new ownership models – is at our core. We saw a need to educate the fashion creator community on how to access and utilize the new technologies available to them.
We spent the last year setting up the infrastructure for a more interactive member subscription program for fashion production, commerce activities and member interaction. We entered into important strategic alliances to enable us to deliver on the various components of our platform. We launched partnerships with industry leaders including Threedium (3D engine) and Solaire (digital wallet and CRM services), an entertainment community alliance with IDX (a futures marketplace for crowdsourcing investment in project rights in the entertainment industry), and more. We also expanded community exposure to Metaverse branding and marketing strategies and sponsored Metaverse Fashion Week’s concert on Decentraland featuring musician Gavin Magnus.
“Our next chapter involves implementation of our strategy to expand the potential of Spatial Web tools to all independent designers. Launching a phygital commerce platform, where physical creators explore the benefits of digital sampling, AR filters and on-demand production, will be a key aspect of the democratization goals of Faith Tribe,” said Andrea Abrams.
She continued “As we complete our first phase of platform development, we look at 2024 as the year of brand experimentation and broader adoption, and I look forward to supporting Phil Bagnall, Head of Commerce and Product Development, from my new role as Strategic Advisor, alongside other experienced Advisors such as Ben Demiri, Co-chair of PlatformE and Michael Ferraro, Executive Director, FIT DTech Lab”.
Wahid Chammas, co-founder and Chairman of Faith Tribe, said: “Andrea brought a unique focus, over 20 years of retail industry experience and extensive market knowledge as a seasoned retail tech investor, working with leading Web3 companies focused on fashion, retail and entertainment. Under her guidance, we leveraged our industry knowledge to really listen to creators’ needs and position ourselves as the ‘go-to’ partner for independent brands. We focused our goals on building a program that teaches them how Web3 tools can reduce design cost, accelerate production and expand distribution opportunities.”
Phil Bagnall added “Our focus is on collaborating with creators who bring unique physical products to life and providing them with tools to expand their brand DNA and community engagement through digital products and experiences. The Faith Tribe platform development has focused on Andrea’s strategy of creating a more tangible and organic adoption of phygital production and distribution. As we start 2024, our goal is to expand our product offering and showcase the success stories of our members. We are collaborating with innovative creators who are crafting not only exceptional physical products but also enriching them with digital experiences. This approach adds greater value and deeper meaning to their work.”
For more information about Faith Tribe, visit www.faithtribe.market.
About Faith Tribe
Faith Tribe is a Phygital Marketplace of Tools and Services for Fashion Creators to Learn, Create, Collaborate, Showcase and Market their talent. Faith Tribe is a toolkit of Physical and Digital solutions for the new Creator Economy, providing access to a wide range of Web3 technologies and sustainable practices for enhanced productivity and interaction. Our marketplace is a web2 to web3 ecosystem of tools democratizing access and reshaping the fashion industry to empower fashion creators around the world.
Media Contact
Company Name: Faith Tribe
Contact Person: Wahid Chammas
Email: Send Email
Country: France
Website: www.faithtribe.io
