Harbinger Times

Founded in 2018, the professional hair care brand KONO has rapidly gained prominence in the market with its exceptional product quality and stellar reputation. Within just a year of entering the market, KONO achieved remarkable success, surpassing a hundred million RMB in sales on Tmall. Notably, its shampoo product alone sold over 1.35 million bottles, solidifying KONO’s position as a trailblazing brand in the hair care industry. The brand consistently secured the top spot on various platforms’ hair care brand sales ranking charts, showcasing the high level of recognition and trust that consumers have bestowed upon KONO. The brand has also received the “Consumer Satisfaction Award” at multiple Fast Moving Consumer Goods (FMCG) service awards ceremonies, further underlining the exceptional consumer acknowledgment and trust that KONO has garnered.

In the dynamic landscape of the American hair care market, the ever-evolving trends and growing demands cannot be ignored. Consumers in the United States seek personalized, natural ingredient-based, and professionally formulated hair care products. The trend highlights consumers’ desire for customized hair care solutions, focusing on natural ingredients and a professional touch. As the market shifts, consumers increasingly emphasize professional quality, scientific backing, and the sustainability of hair care products.

In response to this market context, KONO, as a professional hair care brand, adeptly grasps the market trends and has launched a series of innovative products that cater to the expectations of American consumers. From addressing concerns like oiliness and dandruff to nourishing hair, KONO has expertly fulfilled consumers’ needs for scalp and hair care. Notably, KONO’s approach extends beyond product innovation; it also considers the holistic consumer experience. By integrating hair care with fragrances, KONO provides consumers with a more comprehensive hair care experience, aligning with the market’s pursuit of an all-encompassing sensory journey.

KONO’s brand positioning as a salon-grade professional hair care brand aligns seamlessly with the prevailing hair care concerns of consumers. The brand tackles long-standing hair issues such as oily scalp, dry hair, and dandruff, providing targeted solutions that address consumers’ specific concerns.

CBNData’s report highlights that common hair and scalp issues for consumers include dandruff, oily scalp, and weak, limp hair. In terms of desired effects from scalp care products, consumers prioritize oil control and volumizing, hair loss prevention and hair nourishment, as well as anti-sensitivity and soothing effects.

KONO has continuously innovated its product offerings in response to evolving consumer demands, consistently expanding its range to tackle new scalp issues. The brand currently offers a range of shampoo products targeting oil control, dandruff removal, and hair repair, providing consumers with comprehensive scalp care solutions.

For instance, KONO’s lightweight oil control shampoo offers benefits such as refreshing oil control, gentle cleansing, and volumizing effects, effectively addressing concerns related to oily hair and dandruff. The product garnered substantial praise upon its release, securing top positions on various platform sales charts.

Expanding into New Territories: Fragrance-infused Hair Care

In the era of consumer upgrading, heightened expectations for hair care brands are evident. As per CBNData’s report, the online scalp care industry is witnessing a surge in consumer trends focusing on advanced product offerings, upgraded efficacy, natural ingredients, and atmospheric experiences. This signifies that while meeting the fundamental hair care needs of consumers, hair care products should also provide an ambiance and ritualistic experience that enriches daily life.

In light of this trend, KONO’s expansion into the realm of fragrances stands out. By merging hair care with fragrances through bold and innovative concepts, KONO caters to consumers’ hair care needs while also addressing their desire for individuality and trendiness. KONO’s second-generation fragrance series, comprising oil control, dandruff removal, and smoothing shampoo variants, along with a nourishing conditioner, exemplifies this approach. This upgraded series surpasses the first-generation fragrance line in terms of product efficacy, fragrance, and overall design, catering comprehensively to consumers’ diverse hair care needs.

Staying True to the Core: Bringing Salon-quality Hair Care to Everyday Life

KONO has consistently held onto its original aspiration, dedicating itself to seamlessly integrate the professional salon-grade hair care experience into everyday life. The highly anticipated Couture Salon Series has emerged to cater to personalized user demands, exemplifying KONO’s unwavering commitment to diverse consumer needs.

This series aims to provide users with an unparalleled hair care encounter. Rooted in the concept of the “Luxury Care Quintet,” which encompasses perception, targeting, harmonizing, repairing, and purifying, each step has been meticulously considered to offer users an all-encompassing salon-grade treatment. Collaborating with internationally acclaimed perfumer JMESH NAMDEO NEHETE, a bespoke fragrance “Twilight Rainhaven” has been crafted, adding a distinctive sensory indulgence to the hair care journey. This not only underscores KONO’s focus on hair care functionality but also accentuates the brand’s dedication to sensory pleasure. The journey of KONO’s hair care transcends beyond the realm of hair care alone; it embodies a splendid voyage intertwined with beauty, elegance, and excellence. This series not only attains the highest standards of professionalism but also perfectly aligns with the demands of consumers, embodying a seamless fit.

Looking ahead, KONO is poised to further deepen its commitment within the American market and expand collaborative horizons. The brand remains attuned to market dynamics, promptly adjusting its product matrix to better meet consumer expectations. Notably, KONO has recently embarked on a comprehensive partnership with renowned American stylist Mark Hampton. Mark Hampton’s unique professional perspective injects fresh impetus into the brand’s development, epitomizing the brand’s unwavering professionalism. Simultaneously, KONO will fortify its close collaboration with channel partners, continuously enhancing market competitiveness, and providing consumers with an even more exceptional hair care experience.

Media Contact
Company Name: Guangzhou Muke Biotechnology Co.,Ltd.
Contact Person: Stella
Email: Send Email
Country: China
Website: https://konosalon.com/